Best B2B data providers: published prices or sales quotes for a small team

Best B2B data providers: the six and how each sells

For a team of 1 to 10 sellers, the six B2B data providers to weigh are UpLead, Apollo.io, Lusha, ZoomInfo, Cognism and Seamless.AI. The first three publish prices. UpLead Essentials is $99 a month, billed monthly, as read on October 30, 2026. Best B2B contact database for small business covers fit by team.

• UpLead for a published price with email and mobile direct dial in one credit.
• Apollo.io for a free plan and per-seat prices.
• Lusha for a published entry price and a free plan with 40 credits a month.
• ZoomInfo or Cognism for a team ready to negotiate a quoted contract with intent data and shared seats.

Providers with published prices: UpLead, Apollo.io and Lusha

UpLead sells by credit. One credit unlocks one contact, with email and mobile direct dial. Essentials is $99 a month, billed monthly, or $74 a month, billed annually. Plus is $199 a month, billed monthly, or $149 a month, billed annually. Professional is annual only, with price on request.

Apollo.io has Free at $0 and Basic at $65 per seat a month, billed monthly ($49 per seat a month, billed annually). Organization is $149 per seat a month, billed monthly, with a 3-seat minimum. All seats on an account share one plan.

Lusha spends 1 credit on a revealed email and 5 on a revealed phone number. Free is $0 with 40 credits a month. Starter is $49.90 a month, billed monthly, and Pro is $69.90 a month, billed monthly. Its pricing page says teams over 5 users go through sales, and Lusha's pages disagree on seat limits, so ask Lusha for the seat limit of the plan you pick.

Quote-based providers: ZoomInfo, Cognism and Seamless.AI

ZoomInfo prints no price. Its pricing page shows three sales packages, ZoomInfo Professional, Copilot Advanced and Copilot Enterprise, and says packaging follows licenses and data access. A credit is one export of a profile. UpLead vs ZoomInfo sets it beside UpLead.

Cognism prints no price either. Its Standard and Pro packages each include 5 seats. One credit is one revealed contact, and viewing a contact already revealed costs nothing. It offers a free data sample, not a free plan or trial. See Cognism alternatives.

Seamless.AI is free for up to 50 credits, then sold through a sales form that prints no price.

Intent data: where each provider lists it

Buyer intent data means verified contacts at in-market buyers, in UpLead's wording. UpLead's pricing page lists it under Professional, which is billed annually only, with price on request. ZoomInfo's pricing page lists buyer intent signals under Copilot Advanced and real-time buyer intent signals under Copilot Enterprise. Cognism says its Pro package adds intent data.

What to ask a quote-based provider

ZoomInfo's and Cognism's pricing pages do not print contract length, renewal notice, seat prices or credits per seat. Ask for these in writing before you sign.

• The contract length and the notice needed before renewal.
• The price per seat and the credits that come with each seat.
• Whether unused credits carry over, and what happens at renewal.
• The refund terms for bounced emails or poor data.
• Which package holds intent data, and what it costs on top.

Among the published-price providers, UpLead can be tried for 7 days with 5 credits before its first charge. The help center says payment details are entered at activation, and an account not canceled by day 7 is billed for the Essentials annual plan. ZoomInfo alternatives for small business covers the quoted route.